The concept of Agile development has been largely adopted across the industry, and even the minimum viable product (MVP) concept has arisen in the last decade to be at least widely-known, if not common practice. Unfortunately, there are competing definitions of what an MVP actually is. Using both personal and popular industry examples, we'll cover the values of using a skateboard concept to develop an MVP when launching a software product for both business to business (B2B) software and consumer (B2C) software alike. Further, we will discuss the approach to either iterate on the current path after the MVP is launched, or pivot if necessary. I will highlight how these concepts apply to not only startup entrepreneurs, but also employees in established organizations as well. Finally, I provide some practical tips including ways to get feedback from customers including A/B testing and “guerrilla testing”, as well as provide lists of recommended prototyping and testing tools.
Clint is a digital product owner at Ramsey Solutions and has served as a product owner and analyst at technology companies across multiple domains, including financial services, smart grid and renewable energy, and precision agriculture. He has experience managing software products with a global footprint in multiple industries as well as both business-to-consumer (B2C) and business-to-business (B2B) models.